As a copywriter for brands and in marketing agency settings, I try to use my journalism experience to capture a particular story. The process includes heavy brand and industry research, discovery interviews, and general creative collaboration to identify a strong central narrative and build from there.
I also have the in-house agency experience to deliver professional, creative copy, validated with strong marketing and SEO practices.
Collaborating with brands whose work and goals I actually believe in is always a bonus. Whether you have an established voice or you’re still figuring out how to creatively communicate your vision, I can help.
Skills & Services Include:
- Website and Landing Pages
- Content Plans & Ideation
- Blog & Article Writing
- Script Writing
- Newsletters & Emails
- Brand Strategy
- SEO Optimization
- Direct to Consumer Writing
- Press Releases
- Brochure/Cards/Promos
Additionally, I can help provide general creative direction and strategy. I have professional and personal experience in photography and video, graphic design, and web development/CMS, while working closely with creative professionals and experts in those spaces. So don’t stress if your specific project scope isn’t listed above, I’ll make it happen.
Work Samples
Below are a few examples of client websites in which I provided work as a copywriter, and in many instances broader creative direction.
Post Alarm Systems
Post Alarm is a third-generation home security company based in Southern California. Positioned as a smaller, family-owned security provider, I helped expand the company’s brand voice and communications to reflect growth and innovation without losing the casual friendliness of a trusted neighbor.
For the company’s website redesign, I provided full-site copywriting while aiding in general site conception/creative direction, SEO optimization, and brand positioning.
Citadel Access Solutions
Citadel partners with regional brands that provide commercial access solutions like overhead doors, access control systems, parking management systems, and video surveillance. The brand’s voice needed to reflect experience in a unique industry, while also playing into the idea of a “citadel” as a place of protection and fortification.
Provided full brand voice development, site copywriting, creative direction, keyword identification, SEO optimization, industry research, and brand discovery.
Intact Property Restoration
Intact is the parent company to a number of local mitigation, restoration, and reconstruction brands. For the launch of its new website, Intact needed language that resonates with other business owners in the same industry while still standing on its own as a brand.
Provided full brand voice development, site copywriting, creative direction, keyword identification, SEO optimization, industry research, and brand discovery.
Vantage Point Coffee Co.
Vantage Point is a single-origin coffee company based in Jacksonville, FL. At the time of its launch, Vantage Point focused on online wholesale catering to the hospitality industry, and has since grown into a brick and mortar.
Working directly with Vantage Point’s founder, I provided full site and e-commerce copywriting, keyword identification, SEO optimization, industry research, brand discovery, and 1-on-1 client/project management.
Have Something Else in Mind?
Let’s work out the details.